I’ve been meaning to do this post for awhile. So here we go.
The aim of this post is to clearly identify the reason why Enlightr.com exists and the goals that will be achieved through it.
The site is currently just over 6 months old. For the past 6 months I’ve learned a lot while interacting with other bloggers in my field as well as feedback from people all over the world which allowed me to learn why Enlightr cannot grow anymore. I believe the reason to this is because I’m not that specific which my aims of what I want to give through Enlightr.
There are a lot of successful blogs flying around which are specialised in some form of subject and that is one of the reasons why they are successful in my opinion. That’s something that isn’t so obvious here so I’ve thought long and hard and decided upon the purpose of Enlightr.
The purpose is potential
I’ve decided the best way Enlightr can provide value and be useful for the self improvement audience is if I focus on potential and ways to reach it.
I also feel this is my personal purpose, with Enlightr being merely a tool I use to communicate my experience and information to a wide audience for nothing more than collective self improvement between readers and myself.
I decided that focusing on potential would be a perfect venue for Enlightr by following the few steps in how to discover a purpose. The first step is to find something that makes me happy. The second is to find something you’re naturally good at. I’m good at helping bring the best out of people and I feel immensely happy in doing so, therefore it must be the perfect purpose for me.
Sections
Currently I offer 5 sections being –
- Dating
- Health and Fitness
- Motivation
- Productivity
- Pyschology
These sections are completely fine and aid towards potential. The only issue would how they interact with each other and the simple answer is, they don’t. From now on every section will actively promote potential seeking and how each subject can be used to bring out the best in anyone.
The way I’ve glued together the sections are as follows –
What I’ve done in the image is identify 3 areas which are present in life. Being –
- Social/Personal
- Career
- Education
I believe these 3 areas of life are essential in achieving potential so I’ve assigned a self improvement subject to each area with an aim to improve it.
Personal life will be covered by dating, health and a little social psychology with education being covered by pure psychology and finally, career/work life won’t be covered. Instead I’ll post my opinions of why a career/work is not important for potential; it’s just useful for security. But security can be gained in other ways that don’t require a job.
Each of the 3 life areas achieve one of Maslow's qualities from the hierarchy of needs. A rich social life will give you happiness, to achieve a rich social life you'll want a mix of dating, health and psychology. As said a little earlier, a career provides security. Security is essential for the higher functions such as love to be mastered but there's other ways to achieve security without signing away all your time to a job you may hate. Finally there's self-actualisation. This appears very top of Maslow's hierarchy of needs because it's the goal of everyone. Education with a focus on psychology can help shift the balance closer towards self actualisation which in turn increases potential.
With happiness, security and self actualisation combined, you are grabbing your potential with both hands. From this standpoint you can literally do anything you desire, nothing can stop you.
From my original section list –
- Dating
- Health and Fitness
- Motivation
- Productivity
- Pyschology
I’ve only currently assigned dating, health and psychology since I believe these are the core subjects that’ll improve anyone’s potential. Motivation and productivity I feel are more tools for the system rather than the machines. They’re tools because they carry out a specific job rather than operate the framework, the tool keeping you going will be motivation and the tool to increase the speed of goals will be productivity.
Rundown of the subjects –
- Psychology – Used to understand barriers and limits of human potential and possible reasons for not reaching them
- Dating – Survival and reproduction are the main drives in all life therefore finding a partner is essential to have a fulfilled personal life
- Health – Well, you have to be healthy to keep going forward
And
- Productivity – Increases the speed in which goals are realised and achieved
- Motivation – Prevents any distractions on the path as well as keeping you going.
The 5 subjects will represent potential since they are essential for potential to be realised and achieved. Over the next few weeks and months I’ll be creating a flowing net of posts interlacing each subject towards the one purpose. This way the information will be easily obtainable and Enlightr can move forward into its next step of life.
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 Craig is a 22-year-old student currently studying psychology at Bournemouth University. He runs a self improvement blog and community filled with useful advice. His main aim is to help people exceed their expectations and reach their true potential.
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